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Our first product, the Wyze Cam, is the solution to a problem that one of our co-founders faced. He had been looking for a smart home camera to stay connected with his family while on the road. He found that better-recognized brands were ridiculously overpriced for their quality and cheaper ones were unreliable. We believe consumers deserve better than that.



Founding Value: Be Friends with Users

At its core, Wyze is rooted in relationships. People, yes — our customers, employees, manufacturers, shareholders — but, more importantly, the connections between us and our people, our mutual expectations and shared history. We want people to be their authentic and whole selves and be open and transparent, in all of our hopes and habits, our flair and our flaws. We want to trust and be trusted. We want to listen and be heard. We honor and embrace diversity. At Wyze, when in doubt, begin with, “What would I do if these were my friends?” Because they are.

  • People first.
  • Build long-term relationships.
  • Talk like a friend using the Wyze Voice. Say it out loud; does it sound like something you would say to a friend?
  • Listen. Then follow up quickly.
  • Tell the Truth. Be authentic, transparent, and straightforward. Don't keep secrets, but don't ruin surprises.
  • Do the right thing, not the easy thing. Be 100% yourself. Embrace our differences.
  • Have fun!

Founding Value: "Too Good to be True"

The phrase “too good to be true” came to us out of a review for Wyze Cam v1, our very first product launched in 2017. More than five simple words from a glowing review, it became a manifesto: a perfect, unexpected distillation of everything to which we aspired. With every product and service built after that, with every opportunity to engage with our employees, candidates, and shareholders, we have a new record to break, a new benchmark to set, and a new unique experience to create. We are driven daily by the challenge and excitement of making the impossible possible, putting creativity and thoughtfulness into every detail, every step of the way.

  • Create the highest value possible at the lowest possible price point.
  • Shock and awe when you open the box.
  • Exceed expectations.
  • Make the impossible, possible!
  • Drive excitement to tell others about it.
  • Inspire creativity, curiosity, and experimentation.
  • The experience is as good as the product.
  • Make people say "That was so thoughtful."

Operating Value: Maximize Every Component

If you’re gonna be a fresh startup that treats all its customers and employees like friends and strives for too-good-to-be-true products, something’s gotta give. In those early days, that meant we didn’t always have access to premium components or the biggest factories. We had to be resourceful and creative, to maximize components with innovative software, to scrap for every angle and advantage. Even as our resources and possibilities grow, it’s essential we stay connected to the mindset that got us here. We remain focused and frugal. We continue to search for ways to drive down costs, all while building incredible value.

  • Accomplish more with less. Be resourceful and use what you've got.
  • Be creative and scrappy.
  • Be humble.
  • Be frugal.
  • Be curious and learn.
  • Simplify and focus.
  • Continually search for ways to drive down costs.
  • Build up what has potential, even if it isn't widely recognized.

Operating Value: Move with Incredible Speed

As companies get bigger, they can slow down with bureaucracy and red tape. We must fight this at all costs. We enable employees. We know the difference between two-way and one-way doors. We learn from real-world experience and iterate quickly so we don’t miss opportunities to delight. If you ever feel like you are doing something that might be found in a Dilbert cartoon, stop what you are doing, fix the process, and do what's right for users in the straightest, simplest path possible.

  • Fail fast, iterate quickly. Avoid analysis paralysis. Be decisive.
  • Ask for forgiveness over asking permission on two-way doors.
  • Know the difference between a Wyze Cam and a Power Strip.
  • Give feedback with radical and constructive candor.
  • Let your voice be heard. Then disagree and commit.
  • Perfect is good. Done is Better. Don't over-engineer.
  • Build it to scale.

Operating Value: Be an Entrepreneur

We started out as a group of entrepreneurs with a simple passion: to provide a smart home camera at an extreme value. The values described above are simply our attempt to isolate and describe those scrappy, decisive aspects of entrepreneurialism we find most fundamental to our past and future success. This is the last: everyone at Wyze should be an entrepreneur. Everyone should channel that same tenaciousness about the outcome and ownership of the process. Take risks. Drive to solutions. Be rewarded for finding and solving problems. Think like an outsider and an owner—like our customers—to stay innovative, hungry and invested. Our true reward comes when value is created, not just when the job is done.

  • Be an owner. Connect the dots across the business to do what is best for Wyze and our users.
  • Think big.
  • Don't wait to be told what to do; be a problem solver AND a problem finder.
  • Think like an outsider.
  • Keep a startup mindset.
  • Take calculated risks.
  • Show passion for what you do. If you don't care, users don't care. Innovate even if it means being misunderstood at first.
  • Deliver results.
  • Get paid when value is created, not when the job is done.